Visual Hierarchy
According to Interaction Design Foundation, “Visual hierarchy refers to the arrangement or organization of elements within a design in a way that guides the viewer's eye through the content in a specific order of importance. It's about creating a clear and logical structure that helps users navigate and understand the information presented.”(2024). By directing a viewer's attention in a logical order, it enhances readability and engagement. Key elements such as size, color, contrast, and alignment contribute to this structure. For instance, larger and bolder items often serve as focal points, while smaller, subtler details guide the viewer through secondary content . Size and scale are among the most impactful tools for establishing hierarchy. Larger elements naturally attract the eye first, making them suitable for highlighting titles or key messages. Conversely, smaller elements are perceived as less significant. Designers often use a maximum of three size variation...
